930_3bdcc5f9_139445_{yoursubpublisherid} -

Ensure your "Postback URL" is set up to send conversion data back to the network using this same ID.

The string 930_3bdcc5f9_139445_{yourSubPublisherId} isn't just random gibberish—it’s a roadmap to your campaign’s success. By correctly passing sub-publisher data, you move from "guessing" to "knowing," which is the only way to scale in today's competitive digital landscape. 930_3bdcc5f9_139445_{yourSubPublisherId}

But what does this string actually do, and why should you care about the {yourSubPublisherId} placeholder? What is a Sub-Publisher ID? Ensure your "Postback URL" is set up to

Replace {yourSubPublisherId} with your platform's specific token (e.g., {clickid} or {site_id} ). you move from "guessing" to "knowing

Once you identify high-performing sub-publishers, you can increase your bids for that specific traffic to scale your ROI.

Analyze your "Drill-down" reports daily to prune underperforming IDs.