Com: Abercrombie

Abercrombie.com has driven a significant retail turnaround by evolving into a digital-first platform accounting for over 50% of total revenue, with digital sales reaching nearly 59% for the namesake brand. This transformation focused on inclusive branding, data-driven product development, and a "smaller, richer" store model to target "Zillennials". For a detailed analysis of this digital transformation, read the insights from NRF .

Inside the digital transformation of Abercrombie & Fitch - NRF