The official lyric video was created by longtime Alter Bridge visual collaborator Wayne Joyner .
"This Is War" serves as the aggressive, high-energy opening track for Alter Bridge's seventh studio album, Pawns & Kings . Released in October 2022, the song and its accompanying official lyric video set a bombastic tone for what the band described as their "most aggressive collection of songs to date". Alter Bridge - This Is War (Official Video)
The video uses striking, dark imagery to complement the aggressive nature of the music, emphasizing the "army of shadows" and "demons of the mind" mentioned in the lyrics. The official lyric video was created by longtime
Kennedy noted that the song "came from a dream," describing it as if the universe dropped the idea on him. The video uses striking, dark imagery to complement
It features a haunting, atmospheric vocal intro by Kennedy that transitions into intense, chugging riffs.