If you are speaking, use a dedicated microphone or ensure the room is quiet. Good audio is often more important than high-definition video for keeping viewers engaged.
Start with high energy and a clear visual hook. Fans decide whether to keep watching almost immediately. Source Ashley - OF Pilot.mp4
Before uploading an MP4, ensure you’ve stripped the "Exif" metadata, which can sometimes contain GPS coordinates of where the video was filmed. If you are speaking, use a dedicated microphone