Co-directed by Ava Max and , the music video follows a surreal journey from desolation to rejuvenation:
The video opens with Ava awakening in a barren, Martian-like landscape, appearing injured and alone.
This influx of emotion floods the world, transforming the desert into a lush Utopia filled with giant lily pads and massive waterfalls. Ava Max - EveryTime I Cry (Official Video)
As she begins to cry, her tears—symbolizing "vulnerability"—rejuvenate the parched earth.
Watch the official video to see how Ava Max uses cinematic visuals to represent the light at the end of the tunnel: Ava Max - EveryTime I Cry (Official Video) YouTube• Jul 23, 2021 Co-directed by Ava Max and , the music
A deleted scene originally depicted Max literally turning into a fairy, though the final cut retains this ethereal, planet-saving energy. Musical Style & Production
Ava Max described the song as a "river of hope," inspired by the collective hardships of recent years. The recurring lyric, "Every time I cry, I get a little bit stronger," serves as a mantra for anyone navigating tough times. It challenges the social stigma that showing emotion is a weakness, instead framing it as a human necessity for personal growth. Watch the official video to see how Ava
The track was co-written and produced by Cirkut and Sean Myer , with additional writing credits from Lauren Aquilina and Caroline Pennell.