Bad Bunny - Efecto (360° Visualizer) | Un Verano Sin Ti - IMDb

The iconic aesthetic of the era—featuring the famous "sad heart" logo—was a collaboration between Bad Bunny and artist Ugly Primo (Adrian Hernandez).

The visualizer isn't just a gimmick; it captures a specific cultural moment where Bad Bunny leaned into while maintaining his status as a global party icon. Whether you’re watching the sunset or exploring the beach party scene in the video, the experience is uniquely immersive. How to Watch

The 360° shoot and post-production were handled by 3dar and Realidad360 , with direction from German Heller and Nigel Tierney.

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