Ben Settle Copy Troll Pdf -

: Settle emphasizes doing your "trolling" on your own controlled platforms (like an email list or private blog) rather than public social media, where you risk giving a troll access to your audience. Key Rules and Strategies

: The worst thing for a brand is for the audience to be indifferent. Trolling ensures people have a strong opinion of your brand. Ben Settle Copy Troll pdf

: Settle warns against blindly copying (swiping) his specific "trolling" phrases. The copy must be an extension of your own personality and business philosophy to work effectively. : Settle emphasizes doing your "trolling" on your

19 jagged bits of advice for raw & wriggling marketing newbies : Settle warns against blindly copying (swiping) his

is a marketing book by Ben Settle that explores "troll marketing" as a strategy to build authority, polarize audiences, and drive sales. Unlike standard online trolling, Settle's method is a calculated business tactic designed to eliminate indifference and create a dedicated following. Core Philosophy of Copy Troll

: By taking strong stances, you attract high-quality customers who brag about buying from you while repelling those who aren't a fit.

: Never engage one-on-one with a troll unless they have a larger audience than you. Even then, engage through your own media platform to profit from the interaction.