These spots featured the band's signature atmospheric sound to build excitement for new tech.
Best Buy also leveraged music for specific seasonal high-interest periods: best buy commercial 2017 music
The end-of-year campaign, including the "Holidays: Doing Nothing" and "Cyber Monday: Freeze" spots, often blended contemporary upbeat tones with the established Alan Parsons Project themes to maintain brand recognition during the busy shopping season. Analytical Perspective These spots featured the band's signature atmospheric sound
These holiday and promotional ads continued the Alan Parsons Project theme, creating a cohesive brand sound for the latter half of the year. best buy commercial 2017 music