This occurs when the ethical aspects of a decision disappear from view, often because they are masked by "business" goals, "legal" requirements, or "efficiency" metrics.
Instead of assuming we are perfectly ethical, we should acknowledge our biases so we can actively guard against them. Blind Spots: Why We Fail to Do What's Right and...
Before a decision, our "should" self (rational and ethical) is in charge. However, at the moment of the decision, the "want" self (impulsive and self-interested) takes over. Afterwards, we use "ethical fading" to justify our actions and maintain our positive self-image. This occurs when the ethical aspects of a
Organizations should audit their incentive structures. If you reward only the "bottom line," you are architecting an environment where ethical blind spots flourish. at the moment of the decision