The construction of the $524 million Fiserv Forum, which was built next door.
It lacked the extensive luxury boxes and modern concessions that modern sports franchises need to maximize revenue. 4. The Final Days and Transition to Fiserv Forum bradley center
The Bradley Center was more than just concrete and steel; it was the place where a generation of Wisconsinites went to experience "firsts"—first concert, first NBA game, first playoff series. The construction of the $524 million Fiserv Forum,