The "Buy One, Get One" (BOGO) offer typically required customers to pay the for a high-end model, such as the Kia Sorento or the Kia Sedona minivan. In exchange, the dealership would provide a base-model Kia Rio —the brand's most affordable car—at no additional cost.
: The shock value of a "free car" headline was a massive draw for customers who might otherwise have overlooked the brand. buy a kia sorento get a kia rio free
: In the early 2000s, Kia was still establishing itself in North America; high-volume deals helped put more of their cars on the road quickly. The "Buy One, Get One" (BOGO) offer typically
: This dealership famously ran commercials in the late 2000s offering a "buy one, get one free" deal where purchasing a 2008 model could net you a 2007 model for free. : In the early 2000s, Kia was still
: Dealerships often used this to move "leftover" models from the previous year that were costing them money in "floor plan" interest and insurance while sitting on the lot.
: Customers were still responsible for the sales tax, registration, and licensing fees for both vehicles, as noted by community members on Reddit . Notable Examples