Founded in 1894 in South Shields, England, Barbour is a fifth-generation family-owned business. While deeply rooted in the British countryside, the brand has established a significant footprint in the USA through a network of 11 flagship stores and numerous authorized high-end retailers. The brand is primarily known for its handcrafted waxed cotton jackets, specifically the and Beaufort models. 2. Brand Ecosystem: Barbour vs. Barbour International
This paper provides a comprehensive overview of Barbour, a 130-year-old British heritage brand, within the United States market. It covers brand history, product differentiation, procurement channels, and specialized services. 1. Executive Summary
Focuses on "British Countryside" heritage, featuring traditional olive and sage waxed cotton, quilted jackets, and tartan linings. buy barbour usa
A standalone brand since 2013, inspired by motorcycling heritage since 1936. Its designs are more modern, urban, and often feature black waxed cotton with brass hardware and the iconic slanted "map pocket". 3. Sizing and Fit for the US Market
The brand operates under two primary identities with distinct aesthetics: Founded in 1894 in South Shields, England, Barbour
Consumers can purchase Barbour products through several authorized channels:
For US consumers, sizing can vary by collection. Most core waxed jackets (like the Beaufort) use numeric chest sizing, which is generally consistent between the UK and USA. Size Category US / UK Alpha Numeric Chest (Inches) Euro Equivalent Medium Large X-Large Data source: 4. Procurement Channels in the USA A standalone brand since 2013
Briefing Paper: Barbour’s Market Presence and Purchasing in the United States
