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The frenzy was driven by a marketing strategy that emphasized the film as a high-stakes turning point: Who has their tickets for Infinity War? - Facebook
: In just its first six hours, Infinity War surpassed the 24-hour pre-sale record for all previous Marvel movies, selling more than twice as many advanced tickets as the previous record-holder, Black Panther .
When tickets finally went on sale in March 2018, the digital rush was unprecedented:
: Major ticketing platforms like Fandango reported selling out over 2,000 showtimes in the first few days. Some fans faced virtual queues or crashing websites as servers struggled to handle the massive traffic.
: Demand was so high that theater owners were forced to continuously add new showtimes throughout the opening weekend to keep up with the "tremendous advance ticket sales". Why the Hype?
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