While compelling, BOGO deals often relied on "free" being more attractive than the actual math. For most buyers, a direct cash discount or 0% APR financing on a single vehicle—common in November and December 2017 —offered better long-term value than owning two vehicles and paying the associated double taxes, insurance, and maintenance costs.
: It allowed dealers to move two pieces of "stagnant metal"—often a sedan and a large SUV—off the lot simultaneously. buy one car get one free 2017
: A customer would be required to buy a high-margin, fully loaded vehicle, such as a large SUV, at full manufacturer’s suggested retail price (MSRP). While compelling, BOGO deals often relied on "free"