On Zillow: Buying Leads

Zillow uses specific metrics to determine which agents receive the highest-quality "connections":

Agents often debate the ROI of buying leads versus investing in or community-based prospecting to build a long-term, referral-based business. realtor.com/">Realtor.com or Google Ads ? buying leads on zillow

Costs can be prohibitive in high-value markets, potentially leading to a "financial pit" if conversion is low. Zillow uses specific metrics to determine which agents

Agents pay a monthly budget for a "share of voice" in specific zip codes. The cost varies significantly based on local competition and average home prices. buying leads on zillow

Users on Zillow are often actively looking to buy or sell.

The algorithm surfaces agent profiles more frequently in searches if they have complete, consistent information and high review counts. Strategic Considerations