If you hire a firm to negotiate, they usually take 15%.
A cheaper option where the station chooses when your ad airs. Hidden Costs buying radio airtime costs
A 30-second spot is typically 60–80% of the cost of a 60-second spot. Average Price Ranges Small Markets: $5 to $50 per 30-second spot. Medium Markets: $50 to $150 per 30-second spot. Large Markets: $200 to $5,000+ per 30-second spot. Understanding "The Reach" Station managers use specific metrics to set their rates: If you hire a firm to negotiate, they usually take 15%
"Drive Time" (6–10 AM and 3–7 PM) is the most expensive. and mixing ($300–$2
Professional voice talent, music licensing, and mixing ($300–$2,500).