Cover Girl Models Info

While often hiring celebrities, casting calls have historically sought individuals aged 21–40 of any ethnicity to represent their broad product line.

The brand started updating its image to reflect a more diverse society, incorporating African-American and Hispanic models, as well as portraying women in professional, working roles. Cover Girl Models

CoverGirl utilizes the "CoverGirl Application Form" and casting calls to find new faces, targeting beauty enthusiasts, influencers, and aspiring models. The brand often looks for individuals who align with their core values of confidence, accessibility, and inclusivity. While often hiring celebrities

The brand’s marketing has been heavily documented, particularly through the Smithsonian’s "Cover Girl Advertising Oral History Documentation Project," highlighting its role in American advertising history. g., Zendaya , Christie Brinkley )? incorporating African-American and Hispanic models