The original version of was released on January 18, 2018 , and quickly became a global sensation, fueled by the viral #DuraChallenge on social media. By the time of the 2018 Billboard Latin Music Awards in Las Vegas on April 26 , the song had already topped charts in 14 countries and solidified Daddy Yankee as a revitalized leader of the reggaeton genre. II. The Performance as a Debut Event

The group performed in "shiny outfits" and delivered high-energy choreography that mirrored the vibrant, 90s-inspired aesthetics of the song's official music video.

Two dominant female voices who were essential to the "urban" music explosion of the late 2010s.