The primary way retail investors buy stock is through online brokerages and mobile apps .
Some methods bypass the open stock market and traditional brokers.
: Many 2026 platforms allow you to buy small fractions of expensive shares for as little as $1, lowering entry barriers.
Instead of buying individual companies, you can buy "baskets" of stocks.
Buying stock in 2026 is increasingly accessible through digital platforms, though methods range from DIY automated apps to direct-from-company plans.
: Using Robo-advisors (like SoFi Invest or Betterment) to automatically manage a diversified stock portfolio based on your risk profile. 2. Indirect Investing via Funds
: Often found in 401(k) or IRA plans, these automatically shift from aggressive stocks to conservative bonds as you approach a specific retirement year. 3. Direct Purchase Methods
For advanced strategies, investors use contracts rather than direct ownership. The Basics of Investing In Stocks
