He made the "Checkout" button large, green, and exactly where a thumb expects it to be.
Steve was a brilliant software engineer, but his latest project—a grocery delivery app—was a labyrinth of "innovation." To find a carton of milk, a user had to navigate through three animated splash screens and a categorized "lifestyle" menu. Steve called it "immersive." Don’t Make Me Think, Revisited: A Common Sense ...
Steve stayed late that night, devouring the chapters. He realized he had violated the "Krug’s First Law of Usability." He had built a puzzle, not a tool. He made the "Checkout" button large, green, and
He imagined a user being blindfolded, spun around, and dropped onto a random page of his app. He realized they’d have no idea where they were. He added clear breadcrumbs and a persistent "Home" icon. He realized he had violated the "Krug’s First
"That was easy," she shrugged. "I didn't even have to think about it."