: The communicative or educational intent behind the message. 3. Methodology: Signification vs. Sense
: The meanings generated by the combination of specific resources. Download File 89.El analisis de textos audiovis...
Audiovisual language is a multisensorial system that integrates verbal and non-verbal codes through acoustic and optical channels. : The communicative or educational intent behind the message
Analyzing audiovisual texts requires moving beyond simple spectatorship to becoming a "detective of visual language". This paper examines Gómez Tarín’s methodology, which focuses on how image and sound combine to create meaning () and a deeper resonance ( sense ). 1. Theoretical Foundation and pathos (emotional appeal).
: Analysis must account for the simultaneous performance of logos (logic/rationality), ethos (credibility), and pathos (emotional appeal).