Innovation fascinates through surprise and the "new." It challenges the status quo and appeals to our desire for evolution.
Alert fascinates through the "fight or flight" response. It uses deadlines, consequences, and precision to compel immediate action.
Hogshead identifies seven distinct psychological "buttons" that, when pressed, provoke a predictable human response. Each trigger serves a different strategic purpose: Fascinate: Your 7 Triggers to Persuasion and Ca...
Persuasion is most effective when you operate within your —the one that comes most naturally to you. When you use your primary trigger, you are at your most authentic and influential. Conversely, forcing yourself into a trigger that contradicts your personality leads to "quicksand," where communication feels strained and ineffective.
Essential for long-term partnerships and industries where risk mitigation is the primary concern. 6. Mystique (The Trigger of Curiosity) Innovation fascinates through surprise and the "new
Use this trigger when you need to disrupt a market or reframe a stale problem with a visionary solution. 2. Passion (The Trigger of Connection)
Power fascinates through authority, command, and the ability to lead. It provides a sense of security and direction. Conversely, forcing yourself into a trigger that contradicts
Passion creates fascination through sensory involvement and emotional resonance. It is the language of relationship-building and enthusiasm.