Flash! May 2026

This new feature applies a high-exposure, 90s-inspired "film flash" look to existing photos or videos in your gallery. Open Instagram and go to your Story .

The "Flash" feature depends on whether you're looking for the viral social media effect or actual photography techniques. Currently, the most trending "Flash" feature is a that uses AI to mimic a retro, film-style aesthetic . Viral Instagram "Flash" Filter Flash!

Search for or "Flash Film Style" and select the filter. This new feature applies a high-exposure, 90s-inspired "film

Wait for the AI to process the image and apply the retro glow. Currently, the most trending "Flash" feature is a

You can save the filter from Stories and then apply it to your Reels, adding a quick 0.1-second cut for a "flicker" effect. Photography & Camera Flash Features

Select a photo from your gallery (this effect works best on darker or nighttime photos). Tap the icon (the three stars).

Flash!
Flash!