Media content is shifting to focus on the "human" side of the sport, including mental health, recovery, and cultural evolution:
: Major networks like ABC and ESPN have increased broadcast volume, with ESPN airing over 60 meets across eight platforms as of 2025. 3. Media Evolution and Inclusive Narratives
A new era of the "athlete-influencer" has emerged, led by figures like LSU's Olivia Dunne and Olympic gold medalist Sunisa Lee . These gymnasts do not just compete; they curate lifestyles for millions of followers through behind-the-scenes practice footage, lifestyle vlogs, and comedic trends.
: In 2022, NCAA women's gymnastics garnered 100 million impressions on ESPN social platforms, more than any other women's sport.
Media content is shifting to focus on the "human" side of the sport, including mental health, recovery, and cultural evolution:
: Major networks like ABC and ESPN have increased broadcast volume, with ESPN airing over 60 meets across eight platforms as of 2025. 3. Media Evolution and Inclusive Narratives
A new era of the "athlete-influencer" has emerged, led by figures like LSU's Olivia Dunne and Olympic gold medalist Sunisa Lee . These gymnasts do not just compete; they curate lifestyles for millions of followers through behind-the-scenes practice footage, lifestyle vlogs, and comedic trends.
: In 2022, NCAA women's gymnastics garnered 100 million impressions on ESPN social platforms, more than any other women's sport.