: You pay for a specific use (e.g., a one-time use on a billboard in New York for six months). This is more expensive but can sometimes grant you exclusive rights so competitors can't use the same image. 3. Seek Direct Permission

If you have no budget, look for images that don't require a purchase:

: Check for watermarks, metadata, or search the U.S. Copyright Office Records to identify the holder.

The method for buying an image depends on where you found it: