In a boom, people buy to gain (ROI, status, growth). In a slump, they buy to .
Don't sell a "productivity suite"; sell "a way to get 40 hours of work done in 30 so you can reduce overhead." 2. Become the "Lighthouse" how to sell when nobody's buying
Stop talking about how your product makes things better . Start talking about how it makes things safer , leaner , or future-proof . In a boom, people buy to gain (ROI, status, growth)