: It analyzes the "fourth wall" breaking and mockumentary style, which made many viewers feel "jinxed" or "offended" by the interactive curse elements.
: An essay by Asha Bardon, MA on Substack provides a deep dive into the theology of "yūrei" and "onryō" and how religious studies inform the film's narrative.
: An article from Francis Academic Press analyzes Incantation as a "phenomenal horror film" and a prime example of successful pseudo-documentary marketing. Incantation (2022) (Chinese)
Other formal writings treat the film as a case study in marketing and folklore horror:
: You can find more details or request access to the full text on ResearchGate . Contextual Technical Articles : It analyzes the "fourth wall" breaking and
: The researcher investigated self-initiated comments on platforms like Weibo , Douban , and Zhihu to understand the mindset regarding supernatural discourse in cyberspace.
The most notable formal paper discussing the film is published in the Journal of Chinese Film Studies . Other formal writings treat the film as a
: The paper examines why the film received intense negative backlash in mainland China despite its commercial success in Taiwan.