: Unlike a high-production music video (such as her Juno-winning "SHUT UP"), this visualizer is designed to immerse the listener in the song's "good nights and deep breathing" mood. Artist Context
"HITTIN" captures the tension and vulnerability of a friendship evolving into something deeper. Reyez explores the "point of no return" in a relationship where hesitation has finally been replaced by a bold admission of desire. Jessie Reyez - HITTIN (Visualizer)
In keeping with the visual language of the YESSIE era, the visualizer for "HITTIN" focuses on intimacy and atmosphere rather than a complex narrative. : Unlike a high-production music video (such as
Jessie Reyez has built a reputation as a powerhouse songwriter, not only for her own multi-platinum hits like "Figures" but also for major artists like , Dua Lipa , and Sam Smith . "HITTIN" is a prime example of her ability to write "from the heart" without a filter, a quality that has garnered her multiple Juno Awards and a Grammy nomination. In keeping with the visual language of the
: The hook emphasizes how a shift in environment or mood—noted as "the way that the moon is hitting"—transforms a platonic connection into a romantic one.