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Since its release on , the music video for Justin Bieber - Yummy (Official Video) has garnered over 832 million views . While initially presented as a pop-R&B track celebrating his relationship with his wife, the video has become the subject of intense public analysis and "interesting reports" regarding its potential deeper meanings. Visual Themes and Symbols
: The video ends with a cleared plate that reveals a childhood photo of Justin Bieber with the word "Yummy" written beneath it. Common Interpretations & Fan Theories Justin Bieber - Yummy (Official Video)
Because of these visual cues, two primary "reports" or interpretations of the video have dominated online discussion: Since its release on , the music video
: Despite mixed critical reviews—with some calling the lyrics "meaningless"—it was one of the only Multi-Platinum RIAA certified pop singles of 2020. Common Interpretations & Fan Theories Because of these
: Critics and fans have noted the focus on the older guests "gorging" on food while children perform music for their entertainment.
: Bieber heavily promoted the track, at one point posting numerous photos of babies on Instagram with the caption "yummy," which some fans found confusing or "desperate" at the time.