Mac Cosmetics «HD × 8K»
: Launched in 1994, this initiative donates 100% of the sale price of VIVA GLAM lipsticks to support organizations fighting HIV/AIDS and advocating for LGBTQIA+ and racial equity. It has raised over $535 million to date.
M·A·C's identity is defined by its deep roots in professional artistry and its pioneering role in corporate social responsibility: mac cosmetics
: Originally designed for pros, the brand emphasizes "artistry for all," maintaining a global network of thousands of professional artists to guide consumers. : Launched in 1994, this initiative donates 100%