Media Buying Negotiation Tactics -

: Pay close attention to what the vendor isn't saying. If they are desperate for fill-rate, they may be more flexible on pricing for remnant inventory.

: Identify your "walk-away" price early. If discussions become unproductive or stall, politely move to your next option. media buying negotiation tactics

Tips for Successful Supplier Negotiations in Strategic Sourcing : Pay close attention to what the vendor isn't saying