The track's release was supported by a massive global marketing push.
The track was officially released on September 6, 2020, through . The track's release was supported by a massive
: Gims revealed in interviews that he first met Ramadan at a music festival in Marrakech, though the song itself had been recorded some time before its release. The track's release was supported by a massive
: The visuals feature iconic UAE landscapes, including luxury yachts and sweeping sand dunes that capture a "homegrown" Dubai vibe for many viewers. The track's release was supported by a massive
: The music video was directed by Hossam L Hossainy , with creative direction from Islam “ISMO” Mohamed.
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