: Encourages "box-level" purchases at local shops rather than online giants.
Wizards of the Coast recently announced the end of the 17-year-old program. mtg buy a box promo
: Stores receive a fixed number of promos based on their WPN level. 📈 Strategic Evolution : Encourages "box-level" purchases at local shops rather
: Lorwyn Eclipsed (January 2026) will be the last set to feature a dedicated BAB promo. 📈 Strategic Evolution : Lorwyn Eclipsed (January 2026)
The Magic: The Gathering (MTG) Buy-a-Box (BAB) promo program is a long-standing retail incentive that provides a unique promotional card to players who purchase a full booster box from a brick-and-mortar Local Game Store (LGS). While designed to support physical storefronts, the program is currently undergoing a massive shift, with Wizards of the Coast [1] announcing its termination following the Lorwyn Eclipsed set in January 2026. 🔍 Program Mechanics
