Hurley - Nike Buys

: Nike announced it would sell the Hurley brand to Bluestar Alliance LLC for an undisclosed amount.

Nike's acquisition of was a major strategic move to expand into the "action sports" market, specifically surfing, skating, and snowboarding. While Nike owned the brand for 17 years, it eventually divested it to focus on its own direct-to-consumer growth. Key Timeline of the Acquisition & Sale nike buys hurley

: Immediate credibility in the California surf and beach lifestyle culture. : Nike announced it would sell the Hurley

: The ability to apply Nike's fabric technologies to surf products, resulting in award-winning gear like the Hurley Phantom line. Reason for the Divestiture nike buys hurley