The Official Music Video was directed and edited by , with visual effects handled by George Buford .
NLE Choppa uses the term to describe a "bad bitch" who looks like Ice Spice, incorporating the viral hook into his own drill-heavy flow: "Bad bitch look like Ice Spice, she eatin' d **, she the real munch"*. NLE Choppa - Ice Spice (MUNCH) (Official Music Video)
According to Ice Spice, a "munch" is someone who is an "eater," or someone obsessed with you (whether a fan or a hater). The Official Music Video was directed and edited
The video features NLE Choppa alongside his crew, often including appearances by other notable figures in the rap scene, such as Fivio Foreign , who was spotted during behind-the-scenes recording. she eatin' d **