Penetrate ◎

: Existing products in existing markets (lowest risk). Product Development : New products in existing markets. Market Development : Existing products in new markets.

Market penetration is one of four key growth strategies in the Ansoff Matrix : penetrate

: Merging with or acquiring competitors to instantly gain their customer base. Strategic Frameworks The Ansoff Matrix : Existing products in existing markets (lowest risk)

: Making products more accessible through new retailers or online channels. penetrate