While decades old, this study offers a fascinating "time capsule" into the psychology of appliance shopping that still echoes in modern retail. Here are some of its most interesting findings:
Consumers make their homes smarter, with a focus on security people who buy appliances
: Modern "smart" appliance buyers are often motivated by "techno-coolness"—the psychological goal of making a home feel futuristic and modern, which can be a stronger driver than actual functional necessity. While decades old, this study offers a fascinating
An interesting and foundational paper on this topic is by Joseph Barry Mason and Mayer L. Mayer, published in the Journal of Marketing . While decades old