Pinterest Buy It Button May 2026

The Pinterest "Buy it" button (often referred to as or Shop Product Pins ) allows users to purchase products directly from a Pin without leaving the Pinterest app or website. It is a powerful, high-intent shopping feature designed to turn inspiration into impulse purchases. Key Features of Pinterest Shopping

When a Pin features a blue price, it indicates the item is purchasable directly within the application. pinterest buy it button

Studies show 90% of purchases from these pins often come from new customers, making it an excellent tool for brand discovery. How to Get Started (For Merchants) The Pinterest "Buy it" button (often referred to

To add a "Buy it" button to your Pins, you must have a and adhere to their commerce guidelines. Studies show 90% of purchases from these pins

The easiest method is to use a partner platform like Shopify, which allows you to integrate your catalog and enable the Pinterest sales channel.

Upload your product catalog to Pinterest to make items automatically discoverable and shoppable, which enables features like Virtual Try-On and Shop tags.