ROI=Net ProfitCost of Investment×100%cap R cap O cap I equals the fraction with numerator Net Profit and denominator Cost of Investment end-fraction cross 100 %

– Focuses on tracking ad spend vs. revenue.

Below is a detailed overview of what ROI is, how it is calculated, and why it is a vital tool for business and personal finance. What is Return on Investment (ROI)?

– A broader look at ROI and other metrics like ROE (Return on Equity).

Standard ROI doesn't account for the duration of the investment. A 50% ROI over one year is much better than a 50% ROI over five years.