Sportsbra.mov Direct

The very first prototype was born from a clever, DIY experiment: they . This "jock bra" provided the necessary compression and support that allowed women to run comfortably, eventually being rebranded as the "Jogbra". A Cultural & Athletic Shift

In 1977, , a graduate student and runner, found that traditional bras were painful and unsupportive during high-impact exercise. She teamed up with her friend Polly Smith , a costume designer, and Hinda Miller to create a solution. sportsbra.mov

If you're looking for the story behind , it's likely a reference to the groundbreaking invention of the first sports bra in 1977. The Jockstrap Prototype The very first prototype was born from a