The animation follows a young boy (a caricature of Stromae) who becomes obsessed with a small blue bird. As he feeds it more "content" and time, the bird grows into a massive monster that eventually leads a mindless crowd off a cliff into the mouth of a giant predator.
The song's impact was amplified by its acclaimed animated music video, directed by (director of The Triplets of Belleville ). Stromae - Carmen
The lyrics argue that love has become a "product of consumption," governed by the laws of supply and demand rather than genuine emotion. The animation follows a young boy (a caricature