As of January 2025, the official music video has over 500 million views on Saregama Music's YouTube channel .
The song gained massive popularity on social media platforms like Instagram and TikTok, largely due to Vicky Kaushal’s hook step and "swag," leading to thousands of fan-made reels. Tauba TaubawwwLustmazanet720pmp4
In the context of the song, it is used as a metaphor for being mesmerized by someone’s beauty—suggesting their presence is so overwhelming that one must ask for divine mercy. As of January 2025, the official music video