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Energy, passion, and hunger (think Fast Food and Entertainment). Green: Growth, health, and nature. 5. Timelessness Over Trends
Trust, security, and professionalism (think Banks and Tech). The Guide To Great Logos
A logo doesn’t always need to show what a company sells. Harley-Davidson doesn’t show a motorcycle; Apple doesn’t show a computer. Instead, the logo should reflect the vibe of the brand. Energy, passion, and hunger (think Fast Food and
If you can’t draw the basic shape of the logo from memory after seeing it once, it’s likely too complex. Apple doesn’t show a computer. Instead