The Jesus And Mary Chain - Never: Understand (official Music Video)

The visuals support the song's core identity: a "sonic assault" that marries 1960s girl-group melodies with relentless, feedback-drenched drones. Cultural Impact and Legacy

When released the music video for "Never Understand" in 1985, it wasn't just a promotional tool—it was a visual manifesto for a new kind of noise. Directed by Tim Broad , the video captures the band at their most raw and defiant, perfectly mirroring the "Beach Boys record played on a table saw" sound that would define their landmark debut, Psychocandy . The Visual Language of Noise The visuals support the song's core identity: a

The video for "Never Understand" is famously "surly". It features the band—brothers , bassist Douglas Hart , and Bobby Gillespie on drums—performing in a stripped-back, high-contrast style that emphasizes their "don't-give-a-fuck" attitude. The Visual Language of Noise The video for