Lean into the "Seinfeldian" clarity that your life itself is the niche.
Is the Internet Becoming "The Nothing"? A critique of how modern tech ecosystems and search engines are flattening the web. The Nothing
The Joy of Nothing: Why My Blog is About Everything and Nothing at All A personal, relatable approach for lifestyle bloggers who don't want to be tied to a single niche. Lean into the "Seinfeldian" clarity that your life
Discussing "The Nothing" as the homogenization of digital experiences, where everything starts to look and feel the same. 4. The "Seinfeldian" Lifestyle Angle The Nothing
Encourage readers to write for themselves first, treating their own curiosity like a "crush". STEP 2 — BIG ROCKS AND THE NOTHING - Tim Ferriss