: Write as if you are sending a personal note to a friend.
: Use the 6-pillar structure to organize your website copy. The Robert Collier Letter Book
Collier outlines a specific structure to move a reader from indifference to action: : Write as if you are sending a personal note to a friend
: Give a clear, simple instruction on what to do next. 🚀 Key Takeaways for Modern Writers The Robert Collier Letter Book
: The same product can be sold as a "luxury" or a "necessity" depending on the hook.