In 1889, Rhodes used the Rudd Concession to obtain a royal mandate from Queen Victoria for his British South Africa Company (BSAC) to colonize and administer the area.
Cecil John Rhodes , a British mining magnate, dreamed of a continuous red line of British colonies stretching from Cape Town to Cairo. The Story of Rhodesia
By the 1920s, corporate rule had become highly unpopular among white settlers, who desired a direct say in their government. Rhodesia | Africa, Map, Independence, & Facts - Britannica In 1889, Rhodes used the Rudd Concession to