Occasional purchases (like a new pair of jeans). Requires some research.
Consumer behavior is a moving target. As technology and culture evolve, so do the ways we shop. Staying curious about your customers is the only way to stay relevant. what is consumer buying behaviour
Understanding Consumer Buying Behavior At its simplest, is the study of the "why" behind every purchase . It’s the process people go through when they search for, select, purchase, use, and eventually dispose of products or services. Occasional purchases (like a new pair of jeans)
High-investment, infrequent purchases (like a car or a house). Significant research and emotional energy. what is consumer buying behaviour
We are social creatures. Recommendations from friends, family opinions, and "social proof" from influencers often dictate our choices.
Checking reviews, asking friends, or Googling.