Imagine a specific person reading your work. Are you helping them, entertaining them, or challenging them? Writing is an act of service.
Before you can write well, you have to read widely. This isn’t just about consuming information; it’s about studying the "architecture" of other people's thoughts. Write To Be Read: Reading, Reflection and Writing
Use simple, everyday words. If a reader has to work too hard to understand your point, they’ll stop reading. Imagine a specific person reading your work
How does this new information fit with what I already know? Do I agree or disagree? Why? Write To Be Read: Reading, Reflection and Writing