: Nearly half of Gen Z (47%) prefers social media videos and live streams over any other video format.
: Platforms such as Twitch and Wattpad allow users to transition from passive viewers to active creators, fueling a global "creator economy". The Rise of Experiential and Immersive Entertainment xxx-fliz
As digital content becomes ubiquitous, consumers are increasingly seeking that link back to their favorite digital stories. : Nearly half of Gen Z (47%) prefers
: Platforms like TikTok and YouTube have become the "default" for finding new movies, music, and games, with influencers often driving more viewership than traditional marketing. and interactive exhibitions to diversify revenue.
: Companies are expanding beyond screens into themed districts, immersive theater, and interactive exhibitions to diversify revenue.